When the author, Marshall McLuhan wrote the phrase “The medium is the message” he was articulating the powerful interrelationships that exist between the two. It’s a good illustration of the Yin-Yang symbiosis across our world. The Gutenberg Bible broke the constraints of the intellectual slavery the early church imposed on members who could have no access, redefining the nature of the message and its impact by creating an accessible medium. The medium and message play critical roles in world changing history. In 490 BC, during the first Greco-Persian Wars, a runner (the medium) ran from Marathon to Athens to warn the fellow Greeks that they had won the battle and to resist the Persian fleet (we might be speaking Farsi today if he had failed). In 1862 a package containing Gen Robert E. Lee’s orders to his generals was discovered in a field by a Union soldier, something that would have likely reshaped the direction of the war (with perhaps two governments incapable of managing their spending).
- Better Late Than Never, or Better Never Than Late? August 30, 2013
- Complexity and Fragmentation Kill the Bottom Line July 12, 2013
- Federal Obesity …. lots of fat, free refills, and no will to change the lifestyle. February 28, 2012
- Good or Grief, Charlie Brown! November 11, 2011
- I’ll Take That Message Medium, Please October 5, 2011