Tag Archives: focus

Steering and Branding

What’s in a name? How about the three R’s: recognition, reputation, and revenues? What’s the value of a brand? BRANDZ has just published their evaluations and valuations of global brands. It’s a measure of just how valuable the commercial brand is and supporting insight into the whys and wherefores. The shifts and changes in their rankings are a barometer of how our choices of who delivers value are manifested in our buying behavior. It’s not an opinion poll, but rather an evaluation that incorporates business results with analysis inclusive of some subjectivity.
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Class Struggles

Best in Class! How often do we run into the term? I don’t believe it’s a term that has lost much meaning. I suspect that overuse, or selective playing around with what “class” we pick, or the unreliability of rating organizations render it useless too often. In the world or process improvement it is applied to a goal setting step for evaluating how large a gap there is to close and subsequently chartering projects and resources to close that gap. There are some pitfalls to the approach
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Oh, Now I See!

“I was seldom able to see an opportunity until it had ceased to be one.” Mark Twain.
“Oh, now I see!” It’s a phrase we use so often to convey that we understand, or get it. We use sight as a metaphor for understanding all the time. The word lens is used to mean a channel through which something can be seen or understood. “Mary sees the world through rose colored lenses,” (an optimist, or naive). We are creatures of pattern recognition and our conjuring process requires imagery to put things in place, or to make sense of what we experience or think. We will typically apply what we know (our storehouse of imagery) to what we see and work hard to make sense of things.
Lenses matter and the choice of lenses have interesting effects on what follows. We believe that lenses allow us to see better, and that is true, but for a very limited and specific range of stuff. The lens is helpful in that it blocks out an infinite number of things we could see or consider so that we get clarity and detail on what the lens puts into focus for us. I’ve looked through telescopes and microscopes, sunglasses and readers, wide angle lenses and telephoto ,,,, all bringing into focus different stuff and making me oblivious to everything else around me. If driving fast, I do no longer see what was in front of me seconds before. Nor should I, be looking anywhere but where it’s critical when driving. Texting while driving is illegal in some states, thank goodness.
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Reddy or Not, Here I Come!

“We have an app for that,” so goes the ad for a smart phone. I am still amazed by how life is changing through technology. The accessibility and choices at our disposal have redefined nearly everything, and to a great part for the better. Several years I joked about the day when I could sit atop a mountain with a laptop connected to the world and able to conduct my business, only to see someone smile and say, “It’s not that far away.” So, here I am on a mountain, loving the view, with the world at my fingertips, conducting my business and knowing that our readers across the world can share in the output this experience, when, how, and where they chose. We’ve shared the transformation of our lives and our enterprises as a consequence of leaps in telecommunications and the myriad of choices and facilitated activities available to us, our customers, suppliers, competitors, and our world.
New enterprises have jumped on the electronic carpet ride, perhaps working in a “cloud”, and creating new value propositions in a connected world. Business models have literally crumbled, leaving relics, much like those of Ozymandias, because brick, mortar, and paper have been replaced by electrons. In his grave, my very old friend, Reddy Kilowatt, both rejoices, and perhaps weeps as well, as the role of his offspring continue to transform the world. Perhaps it’s a bias, a consequence of a prior professional life, but I believe that nothing has come close to transforming the quality of human life as the availability of reliable electric power. In fact, the arguments that it’s about water, food, education and health care cannot stand alone without the platform built on our friends the electrons. We depend of many energy sources, but in many ways, they are often diminished in value without the electrons at play. Our electrons are such important servants that we store them in forms that make them available 24-7; in fact they make the world available to us 24-7.
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What’s the Score?

Have you ever balanced a scorecard? What did you do? How did you decide what balanced meant? What did you do with the scorecard? Did you win? Was it a competitive win or was it a within the scorecard win? Would an outsider evaluate you as a winner without seeing your scorecard?
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