My Way or the Highway
By John Evelyn | January 19, 2011 | Blind Spots,Capability,Competition,Customer Experience,General,Leverage,Resources,Rigidity,Technology,Winning
American Airlines war with the web is a fascinating series of events. Nobody can argue that the web is the neural and circulatory network for the preponderance of businesses. Unavailability and inaccessibility are likely to be two deathly symptoms of a commercial entity headed for life challenging times. Now, when I hear about accessibility issues, I tend to associate them with technical or network failures. Something broke, or glitches or evildoers are driving the calamity. Not so in this case. This war has to do with how accessibility is managed. American has made a decision that they will set the rules of how customers can access them.
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