Going to Pieces
It’s hard to miss the changes in the media world, specifically, the demise of the Blockbuster empire. Netflix has a business model that is a game changer, a Blockbuster buster, as iTunes changed the way we access music and other entertainment, a CD and DVD killer. The world of content will soon be without the burdens of physical media. I’m fascinated by the Blockbuster busting by a competitor, one implementing the very strategy that made Blockbuster king of the block. Blockbuster was the brainchild of Wayne Huizenga, an entrepreneur recognized for this value creation strategies. Huizenga’s strategy was to take businesses that were very fragmented in the marketplace and integrate them, creating customer value. He did the same in the world of waste management. Interestingly, Netflix saw the Blockbuster blindness to its current fragmentation and jumped in.
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