Steering and Branding
By John Evelyn | May 11, 2011 | Agility,Capability,Customer Experience,Customer Service,Execution,Fit for purpose,General,Legacy,Rigidity,Sustainability,Winning
What’s in a name? How about the three R’s: recognition, reputation, and revenues? What’s the value of a brand? BRANDZ has just published their evaluations and valuations of global brands. It’s a measure of just how valuable the commercial brand is and supporting insight into the whys and wherefores. The shifts and changes in their rankings are a barometer of how our choices of who delivers value are manifested in our buying behavior. It’s not an opinion poll, but rather an evaluation that incorporates business results with analysis inclusive of some subjectivity.
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