Tag Archives: interconnectivity

Steering and Branding

What’s in a name? How about the three R’s: recognition, reputation, and revenues? What’s the value of a brand? BRANDZ has just published their evaluations and valuations of global brands. It’s a measure of just how valuable the commercial brand is and supporting insight into the whys and wherefores. The shifts and changes in their rankings are a barometer of how our choices of who delivers value are manifested in our buying behavior. It’s not an opinion poll, but rather an evaluation that incorporates business results with analysis inclusive of some subjectivity.
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This is Not What I Expected!

Planning has lots of meanings. Often, planning is a bridge between intent and action. That means once we want to accomplish something, get somewhere, achieve a goal, make a number, change, transform, grow, shrink, acquire, dispose, win, or a myriad of end states, we spend time some effort wrestling with the how to (plan) achieve the aforementioned intent (vision). The vision is described with adjectives and nouns, but the plan needs verbs to have any useful meaning. If the vision is big and farther out than the budget, the plan is often called strategic. If the vision looks out as far as the budget, the plan is often called business. The vision creates provide promise and the plan provides confidence to achieve the promise. Planning is getting harder to do.

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