Tag Archives: zero defects

What You Don’t Know Can Hurt You

“Could have, would have, and should have”, or, “if I knew then what I know now”, or, “hindsight is 100%.” This last weekend, through a very agile collaboration between governments, agencies, public and private sectors, an attempted act of cowardly terrorism was averted; a bomb did not take innocent lives. It hinged on a decision from a former terrorist to come forward and alert Saudi authorities of the despicable deed and the cascade of information and resource deployment worthy of commendation. Of course, the media chimed in and warned that all passenger flights may be in danger of carrying explosives in the baggage holds.

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Who’s Not on Board?

Not that long ago, a major mobile phone carrier had an effective advertising campaign with a catchy slogan. Yet, I found their slogan troubling. It was troubling in that their banner, “We have fewer lost calls” left with me an impression that “we’re not as bad as the other guys” was written with the intent to establish a positive differentiator of quality and reliability. My reaction then was that the goal was to be the best of the bad, or cream of the crap. Upon reflection, I realized that the problem was with me, and in fact, the carrier’s message was the right one. This carrier was actually speaking the language of quality, not of spin (as I confess was my reaction). Quality is measured by the likelihood of failure against a specification. In their case, our case, it was a message that what mattered to the customer was continuity of service and there is a probability that that service will be interrupted, and the best do it fewer times. The carrier must have studied Dr. Noriaki Kano and realized that in some cases, the best can mean fewer defects, and failures against a basic requirement can only bring dissatisfaction. For the basic requirement of service availability, a service unavailability measure is the right metric and satisfaction is not achievable, that is, zero defects can bring only zero dissatisfaction.

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The Roads to Nothing or Zero

For most of the history of civilization, humankind has been devoid of, arguably, the most important number in the universe. It possesses the power of infinity and it is immeasurable or elusive, sometimes. But this number became the invisible fulcrum that redefined how we now weigh matters and many decisions in our world. That number is zero
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Awesome. I have it.

Your couch. It is mine.

Im a cool paragraph that lives inside of an even cooler modal. Wins

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