How Did You Get So Ubiquitous?
“Never in the field of human conflict was so much owed by so many to so few.” – Winston Churchill, House of Commons, August 20, 1940. Many recognized this as the timeless phrase describing the valiant effort by the British Royal Air Force Fighter Command during August 18th, 1940. It has come to represent the Battle of Britain and lives among the legendary victories, Agincourt, Trafalgar, and Waterloo. The Battle of Britain was very different, strategically, tactically, and operationally. The Battle of Britain developed a fascinating strategic application that becomes ever more relevant, Strategic Ubiquity.
Under the genius of Air Marshall Sir Hugh Dowding, the RAF Fighter Command overcame overwhelming odds against the behemoth German air forces. Dowding did so through technology, stealth, organization, managing awareness, resource dispatching, and mostly agility. I will leave the details to those willing to invest in further reading as many hundreds of books abound. The principle of Strategic Ubiquity manifested the ability to “be everywhere” with much fewer resources than thought possible. The strategy also generated a world class pull system for delivering aircraft long before the Japanese could spell Deming or develop what we apply as Lean. Again, this is a different tickler for the curious. This strategy incorporated leveraging the agile integration of cross-functionality and achieved measurable synergy, one plus one equals three; even more for the curious …
At this time in military history, great powers (military or commercial) relied on quantity, power, and mass as a strategic hammer with which to overcome the opposition. More, everywhere as deployed resources, that could battle it out until consumption won out or size scared the opposition into submission. RAF Fighter Command under Dowding harnessed the power of more information, deployed to the right people, specific to the purpose of the specific people, and in time to act. It was “predict and prevent” rather than “detect and correct.” Downing’s resources, his “chicks”, always feigned to be too few, but were able to be where they were needed, when needed, with as close to real time data and awareness as then unimaginable. The few, through agility, were able to execute against the many. The strategy did not completely lift Clausewitz’s “fog of war”, but did much to see through it. It was not a software thing, it was a process thing. It was an agile thing…
Strategic Ubiquity is something very doable. With the right focus, discipline, and follow-though, the leverage created by technology can be game changing. There is a way to think about it, plan it, deploy it, measure it, and sustain it.
Agility is much more than an athletic term and ubiquity is more than being everywhere. Strategic Ubiquity is about being at the frontiers where and when the business battles are fought, not everywhere where battles may be fought. A few (300) agile Spartans along with a few thousand supporting Greek city-states in the Second Persian War picked the straits of Thermopylae for good reason. Agility put the right resources with the right focus, discipline, follow through and technology to achieve a strategic objective of delay. It was not Strategic Ubiquity circa 550 BC, but Dowding’s Fighter Command made it happen in the summer of 1940.
Today’s dynamic business environment demands capability on multiple fronts and challenges how to plan, build capability, and then have sufficient agility to win. It’s harder and too expensive to be big enough to be everywhere. Garrisons, be they business or military are places where waste is born and bred.
‘Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.’ Sun Tzu
