A Gulf of Inconvenience
The oil well disaster events of the last weeks have been nothing short of ugly. In the background, the echoes of simplistic politicians ranting “Drill, baby, drill!” strike discordance with the fears and unavoidable harm playing out in the Gulf and spotlighted on the nightly news. Congressional hearings into the events are fraught with finger pointing at those called to testify and between those testifying with blame becoming the volleyball, destined to be set up, passed, and slammed until it hits a score. In the meantime, on-the-fly brainstorming is generating and testing ideas to stop the river of oil spewing from its lifelong imprisonment below the surface of the sea; and has rendered predictable disappointments. There are lots of spectators watching, pundits blasting, gladiators battling to survive the ordeal, and some hiding from repercussions.
In the ensuing panic and spotlight, another scary dimension reemerges, how ready are we to tackle what we have not experienced before? Executives of the drilling operations confess, in retrospect, inadequacies in the analysis, evaluation, and preparation for the failures leading to the explosion and the current river of oil. It is messy, the oil spill, the accompanying chaos, and the level of activity to assign blame from the bleachers and the court of public opinion. There is one huge problem with the court of public opinion; it is typically concerned with assigning retrospective blame and exacting a full measure of justice. Often that justice comes as punishment for the convicted and increased regulation for everyone else. On the other side of these events, we will have to contend with choices about getting less and paying more. I wonder what the real cost of our current energy enriched lifestyle might be? I believe we all may experience some level of repugnance and disapproval of these energy extraction accidents, indeed very ugly, but are they a dark side of the convenience we enjoy? These events could have certainly been less likely, with different choices by the operators, their leadership and our shopping demands.
I want to be safe and comfortable, living the convenience that energy provides, but may be reluctant to bear the total costs. I don’t believe that I am alone. An interesting aspect of this scenario is fundamental to situations many industries may be facing. Do we create strategies with aggressive goals that lead to optimistic planning and biases in risk analysis? How much does the business strategy influence the science of decision making? Specifically, how are the random surprises of the variability in Mother Nature considered? When Mother Nature does not want to behave according to plan, do we change tactics? Do we change with deliberation or desperation? After all, when any of us are running behind schedule, the rise in anxiety and fear of failure is inescapable! How then, are choices made? Where do we anchor our thinking and decision making? How far do we explore the expensive options that Mother Nature may present, particularly when behind schedule and sunken investments are climbing!
What happens often is the juxtaposition of goals and decisions driven by the laws of economics and the subsequent actions driven by the laws of physics. We run the business with an economic lens, but Mother Nature can only behave with the physics lens (we can add the other sciences like chemistry, mathematics, geology). Sometimes we have to guess about what Mother Nature is going to do, and we’ll be wrong to some degree, sometimes really wrong. It happens to most of us, but we don’t necessarily think about it when things are going well at the well. As this plays out, we will discover poor decisions and we may be tempted to assign sinister or evil behind them. Right or wrong, we will seek blame and justice. Ugly positioning, influence peddling, legal battles, insurance nightmares and extended stalling strategies await us … these are driven by the laws of economics.
I want to be careful and keep the broad brush of judgment put away. I believe that regulation will constrain future actions and better protect us from harm, at a price. I still wrestle with my, or our, lifestyle and business decisions against this backdrop. Do I have the right scale when I choose? So, what price are we willing to pay and what risks are we asking some to bear?
How wide is the gulf that separates our convenience?
“Destiny is no matter of chance. It is a matter of choice: It is not a thing to be waited for, it is a thing to be achieved.” William Jennings Bryan
Thoughts?
