Whose Life Is It Anyway?
It’s absolutely fascinating how much leverage going green has gained. It’s hard to miss the marketing, packaging, and commitments that continue to grow and show. Many of us make green choices daily, some bigger, some smaller, and some to feel better, all with positive impacts. My observations are that, in consumer goods, the visible focus is on producing “from recycled” materials or from producing from benign components or processes. But what about all the really big stuff we build, produce, or operate?
The globe is dotted with far too many closed facilities, done with their productive lives, some nasty, awaiting a future that may never look green. Nobody likes them and they serve as reminders and warnings for decision makers. It is easy to presume sinister capitalists or overzealous weapons producers as the blame, but it is hard to escape that it’s a lot about economics and prosecution of the national will and multiple interests. Economics is a bit like physics in that processes will frequently follow the paths of least resistance. Similarly, extraction and harvesting economies have denuded the landscape, inviting regulation and in some sectors and countries, restoration efforts, but not yet without irreversible consequences. Getting to green may require multiple generations and someone to pony up on the costs. There is no Utopia, and the noble natives of the planet Pandora exist only in fantasies; and illusions that these harmonious societies ever existed are unsupported history. It’s challenging, because what got us here may eventually constrain us from getting there. What got us here was our capacity to solve problems and overcome obstacles, motivation notwithstanding. How we frame what are problems and opportunities drives important directional decisions.
After all, decisions are typically biased by the productive capability of what we make, build, or operate. What that means is that there is far more weight and attention given to the costs, effectiveness, and efficiencies of fabricating, constructing, and operating than to what happens at end-of-life. For lots of the big stuff, end-of-life is typically far into the future, messier to deal with, and makes the review and approval process more “difficult.” I’ve tested this hypothesis multiple times over many years, and the responses are consistent, end-of-life and decommissioning are not a big factor in the design discussions. Perhaps that is changing.
Over the last 50 years, some of the ugliness that we contend with as enterprises, governments, and consumers has to do with the direct costs and externalities ensuing from unplanned outcomes or effects at end-of-life. Granted, many plans and proposals have language addressing full life cycle costs, yet the evidence of subsequent actions have not aligned. A lens that I’ve found to be helpful is that what we get is precisely what our design, fabrication, and operation is supposed to give us. If it is not giving us that, then we have to investigate, the design fabrication and operation, where the errors or defects were generated that result in what we’re getting. It is as true for what we’re doing today as for what yet awaits us when we have stop or abandon the process. We’ve already designed, built, and operate with end-of life costs, to a good or poor degree.
The challenge ahead is not simple, simplistic, nor easy. Our economic systems create powerful forces and motivators. I really love the life that technology enables and don’t really want to give it up. I have many friends who build and operate some of the really big stuff and they are good, intelligent, highly principled, and ethical people. They care about the welfare of our world and their legacy as much as we do. The challenge is striking the balance between a more certain today and a sometimes very uncertain tomorrow. It gets really hard, when our positive economic rewards are about what we do in the present. They are immediate and positive, versus far into the future and negative. Which would you pick?
For visionaries, this creates an opportunity. The storms of growing public sentiment and distrust of some industries creates an awesome opportunity to design and differentiate with a smarter end-of-life offering. Smarter end-of-life creates value, reduces compliance burdens, fosters complementary lines of business, impacts investor perceptions, and can have a transformative effect on vision, values, and behaviors. For revisionists, a different family of motivators is often necessary. Carrots have longer lasting benefits than sticks.
Sometimes, the military does this well. The really good conquest and occupation strategies are done and executed against a well developed exit strategy. Forethought enables us to manage the present from the future.
“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.” Sun Tzu
